Digital, Business and Retail Innovations

At P&G, we work hard to understand and stay in touch with the people who use our products and with the external partners who help us fulfill P&G’s purpose. If you think you may have an innovative opportunity that can help us, please review our needs in this area.

1 Current Need

Transforming Consumer Insights Research

For decades, P&G has studied consumer habits and practices in order to design and commercialize everyday products that not only meet their needs, but really delight consumers. P&G wants to transform consumer research with Universal Design to make products usable and accessible to all people, regardless of age, disability, or other factors. Universal Design has 7 key principles such as equitable use, flexible in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort, and size & space for approach and use. Through the use of advanced technologies, further insight may be gained to identify challenges people have using our products for tasks in their homes in order to achieve Universal Design.