P&G Connect + Develop is committed to being at the forefront of innovation which is why we embrace collaborations with startups who are continuously moving in a fast, agile pace and constantly challenging creativity with curiosity and excitement. By activating new partnerships with startups, we are able to innovate and create solutions that solve strategic challenges and needs across the P&G organization.
InQbet is P&G’s accelerator hub in Brussels focused on sustainable Fabric and Home Care product innovation. The hub connects P&G's R&D by identifying and connecting with innovation partners that support emission reduction goals, conducting low-cost proof of concept pilot tests, attracting funding for new ideas, and improving innovation productivity by bringing businesses together on-site. The facility has the capability to test new ideas throughout the entire product life cycle, from concept to launch. For more information about InQbet, please click here.
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