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Connect + Develop

Procter and Gamble’s Connect + Develop team actively scouts, identifies, engages and collaborates with external partners such as startups, laboratories, research institutes, financial institutions, suppliers, patent-holders, and academia to identify key insights, business models, technologies, and capabilities that create disruptive innovative solutions that meet needs across all of P&G business units.

Universities | Research InstitutionsStartups | Small BusinessesConsortia

P&G Digital Accelerator

University of Cincinnati logo
Three persons standing looking towards the camera, wearing business suits. Text at the bottom: P&G Digital Accelerator @ The University of Cincinnati Logo

P&G Connect + Develop partners with universities to engage academia in research that supports our R&D priorities and to provide exposure for academics to the commercial development process at P&G. These collaborations bring the best of academic minds together with the deep consumer understanding and in-market experience of P&G to enable both to grow and advance. One such collaboration is found at the P&G Digital Accelerator @ The University Of Cincinnati.

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Design with DHU for Best Consumer Value

Donghua University logo
DHU MOU signing

P&G China Connect + Develop has partnered with Donghua University (DHU) to launch multi-field Design cooperation projects that bring fashionable, superior product innovations and intuitive consumer communications to meet the increasing needs of Chinese consumers. These include:

  • Upgrade the design of related products for best consumer values

  • Co-Create new media product benefits and mechanism demonstration contents

  • Deep sustainable development | Advanced materials and basic scientific research

The cooperation also contributed to the cultivation of future talents for the society, especially the student co-creation projects.

In 2023, P&G China and DHU established a cooperation memorandum, marking an important step towards the formalization of the cooperative relationship between the two parties. This proves that the previous multi-field exploratory cooperation has achieved a win-win outcome for the university and the enterprise. In the future, the parties will jointly promote the training of innovative talents, bring excellent products and services to global consumers, and contribute more to the development of society.

Academic Partnerships in Singapore

Agency for Science, Technology & Research (A*STAR) LogoNational University of Singapore (NUS) LogoNanyang Technological University, Singapore (NTU Singapore)SUTD LogoNational University Health System (NUHS) LogoNational Healthcare Group (NHG) Logo
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P&G recently renewed a 5-year Master Research Collaboration Agreement with the Agency for Science, Technology & Research (A*STAR), local universities including Nanyang Technological University, Singapore (NTU Singapore), National University of Singapore (NUS), Singapore University of Technology and Design (SUTD), and public healthcare clusters like National University Health System (NUHS) and National Healthcare Group (NHG).

After close to a decade of research collaboration with soft electronics experts at NTU and A*STAR, P&G has developed Hapsense to measure skin feel. In addition, P&G has also worked with NTU on a variety of research projects for simulating skin changes, detecting skin features and automated diagnosis.

InQBet logo

P&G Connect + Develop is committed to being at the forefront of innovation which is why we embrace collaborations with startups who are continuously moving in a fast, agile pace and constantly challenging creativity with curiosity and excitement. By activating new partnerships with startups, we are able to innovate and create solutions that solve strategic challenges and needs across the P&G organization.

InQbet is P&G’s accelerator hub in Brussels focused on sustainable Fabric and Home Care product innovation. The hub connects P&G's R&D by identifying and connecting with innovation partners that support emission reduction goals, conducting low-cost proof of concept pilot tests, attracting funding for new ideas, and improving innovation productivity by bringing businesses together on-site. The facility has the capability to test new ideas throughout the entire product life cycle, from concept to launch. For more information about InQbet, please click here.

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The Recycling Partnership Logo

P&G Connect + Develop is dedicated to leading the way in innovation, which is why we actively participate in consortia. Through our membership in consortia, we gain access to shared resources and expertise, are enabled to collaborate with industry peers on technologies that serve industry, and we can accelerate innovation. Joining consortia aligns with our commitment to driving innovation and staying at the forefront of industry advancements.

P&G is a member of The Recycling Partnership, a consortium of companies and value chain partners who are focused on improving and scaling waste recovery methods for all forms of recycling to help drive a more circular economy and keep waste out of nature, landfills and incineration. As members of TRP, P&G is helping to advance the industry knowledge and capability in the recycling space, with particular interest in enabling recycling for film and flexible packaging which is a great lightweight material for packaging many products (ours and others') but is also a new recycling class of material to be collected, sorted and processed.

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How Does It Work?

P&G C+D is committed to being at the forefront of innovation which is why we embrace collaborations with startups who are continuously moving in a fast, agile pace and constantly challenging the status quo with curiosity and excitement. By activating new partnerships with startups, we are able to innovate and create solutions that solve strategic challenges and needs across the P&G portfolio. We take an agile approach when it comes to working with startups by either partnering to develop innovations and implement solutions together, building new propositions with and through startups, or even acquiring a startup to complement our proprietary portfolio of brands, products, services and technologies for accelerated growth.

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