LIFELAB

P&G LIFELAB engages with entrepreneurs and innovators around the globe to reinvent the consumer experience with new innovations; superior, inclusive design; company and brand citizenship; and human-centered technologies that connect and improve everyday life in simple and meaningful ways. We like to partner with you to create solutions against major corporate challenges.

7 Current Needs

Waste to Worth - Sustainable/Regenerative Consumption Challenge

At P&G, we aim to deliver irresistibly superior product experiences for our global consumers. We believe that consumers are increasingly seeking more environmentally responsible product choices. P&G’s Ambition 2030 aims to enable and inspire positive impact on the environment and society while creating value for the Company and consumers. Our Ambition 2030 goals span our brands, our supply chains, society and our employees, and our Ambition 2040 is to achieve net zero GHG emissions across our operations and supply chains. We know P&G alone does not have all the answers. We have clean science-based targets for 2030 and know that achieving net zero by 2040 will require invention, creativity, partnerships, and collaboration to make meaningful progress and take responsible consumption to the next level.

Amplified Potential: Boost innate human capabilities to attain optimal abilities for dexterity, endurance, and mobility

P&G serves major businesses such as, Beauty (Hair and Skin Care), Fabric & Home Care, Baby Care, Oral Care, Family Care, and Feminine Care and is focused on designing irresistibly superior products for our global consumers. We anticipate the decade ahead will be impacted by seen and unseen driving forces reshaping consumer habits and practices in the FMCG industry, and we are keen to create innovations that will disrupt todays’ P&G portfolio. Amplified Potential sits at the intersection of innate human capabilities and the technologies that advance those abilities. The landscape of opportunity includes improving upon what nature has provided by controlling those conditions both internally and externally and expands into newer frontiers that are about modifying natural human capabilities inside and out.  We are working to discover new technology enablers that will solve the job to be done in a significantly different, delightful, and sustainable way.

Amplified Potential: Boost innate human capabilities to attain optimal health, reduced stress, and psychological wellness

P&G serves major businesses such as, Beauty (Hair and Skin Care), Fabric & Home Care, Baby Care, Oral Care, Family Care, and Feminine Care and is focused on designing irresistibly superior products for our global consumers. We anticipate the decade ahead will be impacted by seen and unseen driving forces reshaping consumer habits and practices in the FMCG industry, and we are keen to create innovations that will disrupt todays’ P&G portfolio. Amplified Potential sits at the intersection of innate human capabilities and the technologies that advance those abilities. The landscape of opportunity includes improving upon what nature has provided by controlling those conditions both internally and externally and expands into newer frontiers that are about modifying natural human capabilities inside and out.  We are working to discover new technology enablers that will solve the job to be done in a significantly different, delightful, and sustainable way.

Empowering Consumers

The population is becoming more diverse and living in an increasingly fluid world where change is an everyday reality. We seamlessly embrace parallel identities, whether virtual, social, romantic, professional, gender-based, racial or age based, as we discover our authentic self and try new ones. Further, the global age of social media and e-commerce has empowered people to define their unique versions of success and express themselves with nearly unlimited choices. Consumers now have substantially more say about the management of their own consumption, health and wellbeing. At the same time, standards of beauty, gender and equality are being constantly challenged and disrupted around the world. Consumers and communities from all walks of life are speaking up and making their needs known. It is time to respond by helping the consumers face these emerging dynamics in a disruptive delightful way that matches individual desires and changing needs.

Conscious and Circular Beauty

For over 180 years, P&G has built brands that people trust and love, enabled by a culture of innovation and superiority across all elements of the consumer value proposition. Increasingly consumers and other stakeholders expect brands to meet performance and value expectations while also helping solve some of the most complex challenges facing our world. We expect this, too. In our Ambition 2030 goals and newly released Net Zero Ambition for 2040 (https://us.pg.com/environmental-sustainability/) P&G aims to enable and inspire positive impact on the environment and society while creating value for the Company and consumers. Solving the biggest challenges we face will require collaboration, which is why we are focused on creating partnerships that will enable people, the planet, and our business to thrive.

Democratizing Diverse Expression

Gen-Z is the largest, most ethnically diverse, fluidly expressive, and digital native consumer group with a significant role to play in shaping the future of beauty. With technology evolving all around us, it's safe to assume the products and services we know today will be very different in a decade. Advances such as Artificial Intelligence, 5G, IOT, sensors, and Artificial Reality/Virtual Reality are just a few technologies changing life as we know it. What role can technology play in amplifying the expression & control of consumers individual beauty needs and redefine the ‘jobs to be done’ by beauty products and how they do them.

Democratizing Professional Satisfaction Anytime, Anywhere

The majority of consumers believe the salon experience is the Standard of excellence to achieve their beauty results and spend 4x the amount of money at the salon versus on hair care products, annually. Consumers tend to be more satisfied with their end look when created by stylists versus themselves (roughly half the satisfaction via self). However, we have found that frequenting the salon is not necessary to meet most consumers’ priority hair care jobs, and there are several non-consumer groups that actually prefer caring & styling for their hair by themselves vs. at salon, There is a large opportunity to innovate around the concept of "salon results on my time" as this is clearly a big tension (money, time, convenience) for these consumers.