P&G LIFELAB engages with entrepreneurs and innovators around the globe to reinvent the consumer experience with new innovations; superior, inclusive design; company and brand citizenship; and human-centered technologies that connect and improve everyday life in simple and meaningful ways. We like to partner with you to create solutions against major corporate challenges.

1 Current Need

Polymer Informatics

BACKGROUND & NEED DESCRIPTION • Polymers are highly valuable ingredients in liquid consumer goods, often serving as multifunctional ingredients that contribute a functional consumer benefit and also serve as rheology modifiers to enhance the overall usage experience. • Many frequently used polymers in consumer goods today are derived from petrochemicals and are not readily biodegradable, which make them less desirable with respect to our sustainability goals. • To accelerate polymer innovation, we are interested in applying machine learning and physics-based modelling approaches. However, polymers are stochastic materials and how existing data is aggregated and reported is non-standard across the scientific community.