Design with DHU for Best Consumer Value

P&G China Connect + Develop has partnered with Donghua University (DHU) to launch multi-field Design cooperation projects that bring fashionable, superior product innovations and intuitive consumer communications to meet the increasing needs of Chinese consumers. These include:

• Upgrade the design of related products for best consumer values

• Co-Create new media product benefits and mechanism demonstration contents

• Deep sustainable development | Advanced materials and basic scientific research

The cooperation also contributed to the cultivation of future talents for the society, especially the student co-creation projects.

In 2023, P&G China and DHU established a cooperation memorandum, marking an important step towards the formalization of the cooperative relationship between the two parties. This proves that the previous multi-field exploratory cooperation has achieved a win-win outcome for the university and the enterprise. In the future, the parties will jointly promote the training of innovative talents, bring excellent products and services to global consumers, and contribute more to the development of society.