Oral Care - Non-bleach Whiteners for Teeth
Breakthrough whitening benefits with daily use safety profile.
Description of the need:
Whitening benefits with following attributes:
What we are looking for:
Compounds or devices that:Are non-peroxide technologies with the ability to formulate into conventional oral care products
Whitens teeth (-Db*> 2 in 3 to 7 days or -Db* >1 in 1 day)
Removes or renders colorless all surface stain fairly rapidly (in < 1 week)
Must result in homogeneous tooth color
Are able to provide long lasting and noticeable whitening benefits over an extended period
Product form could include:
Paste
Rinse
Tooth strip
Preference is for technologies where:
Relevant technical data exists
Consumer acceptance has been demonstrated
Stability and compatibility data has been shown with common oral care ingredients
Human safety has been confirmed or material is GRAS (Generally Recognized As Safe)
Patent protection is in place
Granted or filed patent applications are preferred
We are not interested in:
Efficacy data without positive controls
Delivery of actives that would require an extensive safety and regulatory approval process
Submissions need to have IP or other protection such as Trademark, Copyright or In-market to be considered.
Only non-confidential information can be reviewed.
