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P&G and The Brandery Partner to Ignite Startups

P&G will be sponsoring up to two high-potential startups who can demonstrate innovative technology and/or business model ideas to dramatically accelerate quality and speed of critical business opportunities for P&G brands across the globe.

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University of Leeds and P&G Join Forces

The University of Leeds and multinational consumer goods company Procter & Gamble (P&G) have agreed to a strategic relationship that will harness academic research to develop new high-tech products.

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Shampoo and the Government

In a recent May 2013 article in Fortune Magazine, Becky Quick explores how P&G and other Fortune 500 companies have teamed up with Oak Ridge National Laboratory to help solve some of their companies’ innovation challenges.

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P&G and CircleUp Partnership

Open Innovation is all about finding the best solutions available, wherever they might come from – and P&G is partnering with CircleUp to gain exposure to early stage technologies that could match P&G innovation needs.

connect + develop

Could your innovation be
the next game-changer?

This site has been created to help external innovators and companies learn how to submit innovations to P&G's Connect + Develop. Connect + Develop is P&G's program for encouraging open innovation, also known as crowdsourcing. Here you can read about our past successes, our current needs, and what we look for in an innovation partnership. And if you are the owner or representative of an innovation that might help improve the lives of consumers, this site can help you submit your innovation for review by our Connect + Develop Team.

Why Choose P&G

Around the world, P&G products are used 4.6 billion times a day. With more than 300 brands in more than 180 countries, we are the world’s largest advertiser. Connecting with P&G allows your business to tap into unparalleled innovation, distribution and marketing assets. 

Through Connect + Develop, we share our R&D, consumer understanding, marketing expertise, and brand equity with our partners, bringing great innovations to market and into the lives of consumers faster.

P&G's open innovation strategy has enabled us to establish more than 2,000 successful agreements with innovation partners around the world. Together, we can do more than either of us could do alone.

submit your innovation
Become a Supplier 
Are you a supplier of materials or services? Our Supplier Portal is the right place to register your company and describe your offerings to P&G's Purchases Team.
Share Product Ideas 
Is there a new product you'd like to see, or a change to an existing one? Our Consumer Relations Team welcomes your input and is happy to answer product questions.
Learn More about P&G 
Looking for information about Procter & Gamble or our brands? The P&G corporate website describes our businesses and programs around the world.
Browse P&G's Directory
Not sure where to go or who to contact? Our Directory puts websites, email addresses, and telephone numbers at your fingertips!

Open Innovation through connect + develop: © 2015 Procter & Gamble.
All claims valid only in the U.S.