This site has been created to help external innovators and companies learn how to submit innovations to P&G's Connect + Develop. Connect + Develop is P&G's program for encouraging open innovation, also known as crowdsourcing. Here you can read about our past successes, our current needs, and what we look for in an innovation partnership. And if you are the owner or representative of an innovation that might help improve the lives of consumers, this site can help you submit your innovation for review by our Connect + Develop Team.
Around the world, P&G products are used 4.6 billion times a day. With more than 300 brands in more than 180 countries, we are the world’s largest advertiser. Connecting with P&G allows your business to tap into unparalleled innovation, distribution and marketing assets.
Through Connect + Develop, we share our R&D, consumer understanding, marketing expertise, and brand equity with our partners, bringing great innovations to market and into the lives of consumers faster.
P&G's open innovation strategy has enabled us to establish more than 2,000 successful agreements with innovation partners around the world. Together, we can do more than either of us could do alone.