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Connect + Develop

Procter and Gamble’s Connect + Develop team actively scouts, identifies, engages and collaborates with external partners such as startups, laboratories, research institutes, financial institutions, suppliers, patent-holders, and academia to identify key insights, business models, technologies, and capabilities that create disruptive innovative solutions that meet needs across all of P&G business units.

P&G Connect + Develop is committed to being at the forefront of innovation which is why we embrace collaborations with startups who are continuously moving in a fast, agile pace and constantly challenging creativity with curiosity and excitement. By activating new partnerships with startups, we are able to innovate and create solutions that solve strategic challenges and needs across the P&G organization.

InQbet is P&G’s accelerator hub in Brussels focused on sustainable Fabric and Home Care product innovation. The hub connects P&G's R&D by identifying and connecting with innovation partners that support emission reduction goals, conducting low-cost proof of concept pilot tests, attracting funding for new ideas, and improving innovation productivity by bringing businesses together on-site. The facility has the capability to test new ideas throughout the entire product life cycle, from concept to launch. For more information about InQbet, please click here.

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How Does It Work?

P&G C+D is committed to being at the forefront of innovation which is why we embrace collaborations with startups who are continuously moving in a fast, agile pace and constantly challenging the status quo with curiosity and excitement. By activating new partnerships with startups, we are able to innovate and create solutions that solve strategic challenges and needs across the P&G portfolio. We take an agile approach when it comes to working with startups by either partnering to develop innovations and implement solutions together, building new propositions with and through startups, or even acquiring a startup to complement our proprietary portfolio of brands, products, services and technologies for accelerated growth.

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