It's our version of open innovation: the practice of tapping externally developed intellectual property to accelerate internal innovation and sharing our internally developed assets and know-how to help others outside the Company. What is Open Innovation?
Historically, P&G relied on internal capabilities and those of a network of trusted suppliers to invent, develop and deliver new products and services to the market. We did not actively seek to connect with potential external partners. Similarly, the P&G products, technologies and know-how we developed were used almost solely for the manufacture and sale of P&G's own products. Beyond this, we seldom licensed them to other companies.
Times have changed, and the world is more connected. In the areas in which we do business, there are millions of scientists, engineers and other companies globally. Why not collaborate with them? We now embrace open innovation, and we call our approach "Connect + Develop." Through Connect + Develop as well as our Co-Creation crowdsourcing platform, P&G is collaborating with individuals and companies around the world to develop innovative ideas and products.
Open innovation at P&G works both ways — inbound and outbound — and encompasses everything from trademarks to packaging, marketing models to engineering, and business services to design. It's so much more than technology.
Connect+Develop is a P&G open innovation strategy. The idea of partnering externally to accelerate innovation is applied across the Company and around the world in all our work and with all our brands.
Within P&G, we have a global team dedicated to empowering C+D, searching for innovations, working with prospective partners and shepherding breakthrough innovations through the Company and into market. That dedicated team is called Global Business Development.
"We want Connect + Develop to help deliver a dozen more innovative products like Swiffer Dusters – really breakthrough innovations that change the marketplace, grow a category, and have consumers saying: 'I need this product'."
Vice President Global Business Development and C+D