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What is Open Innovation

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What is Open Innovation

What is Open Innovation?

Open innovation, also known as crowdsourcing or co-creation, is a way for companies to harness the ideas and strength of people outside their organization to make improvements to internal processes or products. Many companies, from automobile manufacturers to technology companies seek input from those outside their organization for solving some of their trickiest problems. Open innovation is also a way for companies to avoid the stale, repetitive thinking that can happen when employees are accustomed to their internal ways of solving problems. By including more outside ideas, companies can ensure their ideas stay fresh and new while providing opportunities for those outside their organization to participate in technology development. 

How do Companies Benefit from Co-Creation?

Co-creation allows companies to expand their technology quickly without dumping excessive money into internal R&D. While keeping trade secrets confidential, companies like P&G, can open information about problems they are trying to solve to the community at large to solicit new ideas. By drawing on a larger pool of ideas, we get insight from a rich diversity of people. From end-consumers with first-hand knowledge of the limitations, to experts in other disciplines unrelated to our products, the crowd has a unique and valuable perspective on the problems we try to solve every day.

How Can I Benefit from Crowdsourcing?

If you are a company or individual with an innovation that includes protectable intellectual property, you can submit your innovation through our submission portal. All ideas must be protected, usually through a granted patent or published patent application. If your innovation matches one of our current needs or if you have a new patented idea that you think we might be interested in, you can submit your innovation to P&G to be considered for an innovation partnership.

Read more about submission criteria.

Become a Supplier 
Are you a supplier of materials or services? Our Supplier Portal is the right place to register your company and describe your offerings to P&G's Purchases Team.
Share Product Ideas 
Is there a new product you'd like to see, or a change to an existing one? Our Consumer Relations Team welcomes your input and is happy to answer product questions.
Learn More about P&G 
Looking for information about Procter & Gamble or our brands? The P&G corporate website describes our businesses and programs around the world.
Browse P&G's Directory
Not sure where to go or who to contact? Our Directory puts websites, email addresses, and telephone numbers at your fingertips!

Open Innovation through connect + develop: © 2016 Procter & Gamble.
All claims valid only in the U.S.